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Client: Laneige x Boots

Production: backlash

Camera Operator x Editor: Lukas Smith

Inside Boots Covent Garden, the Beauty Live area was transformed into a fully immersive Laneige takeover, featuring custom record-inspired product displays, a bold window installation, and an interactive ‘Spin to Win’ game to drive engagement and product interaction.

Extending the experience out of the store, an amp-inspired pop-up in Covent Garden Piazza invited customers to take part in a ‘Guess the Song’ game, win prizes, and collect complimentary goodie bags - creating an additional high-impact environment to celebrate both brands.

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